A Truly Branded Experience
The partnership between Truework and Rose Design was an exercise in brand experience and functionality. In collaboration with the team at Truework, Rose Design meticulously strategized ways to incorporate brand details into the broader design plan. The most obvious nods to brand experience and function can be seen in the wooden sign pictured above. Nestled into a modern steel frame, backlit LED lights, and fashioned on wheels, Truework can use the piece as a functional piece of marketing collateral, perfect for the backdrop for conference calls, headshots and video assets required by the marketing team. Another fun detail from this project were the custom bookshelves that were specially designed to perfectly match Truework’s brand colors, and provide pops of color throughout the space.